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Gwyneth Paltrow’s lifestyle website Goop is infamous for recommending treatments that are later debunked by medical professionals.
Past treatments have included using stickers that “promote healing” and steaming your vagina to balance hormone levels.
Doctors have said the treatments can range from ineffective to downright dangerous.
But a new interview with The New York Times, Paltrow shows she knows she can profit from controversy.
Paltrow says that controversy drives traffic to her site and “I can monetize those eyeballs.”
Paltrow also revealed that her Goop magazine venture with Condé Nast collapsed partly because she objected to anybody fact-checking the articles.
Gwyneth Paltrow’s lifestyle website Goop has long been criticized by health professionals for offering bad advice that has even been described as “deceptive” and “illegal” by an advertising watchdog.
But in a new interview with The New York Times, Paltrow reveals how she seeks to monetize the controversy and make cash from the outrage over her bizarre recommendations.See the rest of the story at Business Insider
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