Online casino content and platform provider Relax Gaming has entered into an agreement to launch its proprietary games as well as titles by third-party partners with fellow iGaming provider SoftSwiss.
As a result, SoftSwiss will roll out popular titles by Relax Gaming, including Money Train and Temple Tumble, as well as games on its Silver Bullet content aggregation platform and titles provided through its Powered By partner program.
Of their latest content distribution deal, Relax Gaming’s CEO, Daniel Eskola, said in a press release issued earlier today that “SoftSwiss’ efficiency, quality and precision made the company an ideal addition to [their] rapidly expanding distribution network.”
Relax Gaming was founded in 2010. The company has over the years expanded its portfolio of proprietary products to now offer poker, bingo, and slots games. Through quick, one-time integration the company also offers access to a range of more than 280 games by third-party partners through its Silver Bullet program for commercially represented content providers and Powered By program for commercially independent third-party content suppliers.
Expanding across regulated markets is an essential part of Relax Gaming’s growth strategy. At present, the company holds licenses and certifications by the Malta Gaming Authority, the UK Gambling Commission, the Danish Gambling Authority, and the Alderney Gambling Control Commission.
Relax Gaming has grown significantly its network of gaming studio partners over the past year, teaming up with more than 20 studios to diversify the gaming portfolio it offers to its B2B clients and their gambling customers.
Another Significant Step
Of their partnership with Relax Gaming, Max Trafimovich, CCO at SoftSwiss, said that “Relax Gaming has found partners among the most famous brands in the industry and we are delighted to join their ranks.”
Mr. Trafimovich added that the deal marks another important step in the right direction for their business and that it will help them further develop their product lines and thus “take the online casino experience to the next level.”
Late last month, SoftSwiss debuted its new logo, saying that while bearing the same color scheme as the old one, it was more in line with the company’s multi-vertical product offering and the current global gambling landscape. The new logo breaks away from the old bitcoin and casino chip one with a simpler and modern look. It represents a counter-clockwise turned ‘s’ that alludes to the infinity symbol.
Following the debut of its new logo, SoftSwiss also revealed plans to venture into more product verticals. The company said that it has been gearing up preparations for the launch of a sports betting platform in a bid to tap in the lucrative sports gambling market.
Earlier this year, SoftSwiss signed a multi-product content distribution deal with Pragmatic Play, under the terms of which SoftSwiss would gain access to its partner’s new live casino solutions and recently launched bingo product.
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