Hövding in Reverse
Hövding’s airbag collar is allegedly safer than any other bicycle helmet in the world.
Hövding is now looking to add the US and Australia to its 16 markets across Europe and Asia.
In 2019 a newer version will be even safer, more comfortable, and will also be connected to your smartphone.
Despite its unusual appearance, the Hövding bicycle collar has become somewhat mainstream and no longer raises eyebrows when spotted on the roads of Stockholm, Copenhagen and Berlin.
The Hövding helmet was innovated as a way to circumvent the apparent “nerdiness” of traditional helmets, while preserving the cyclist’s safety, vanity, and hairdo. As a bonus, the solution of an airbag worn as a collar — which inflates in 0.1 seconds should an algorithm detect an accident — has proven to be far safer than helmets it was designed to replace.See the rest of the story at Business Insider
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